Shoppoint Targets Shoppers With ₦10m Receipt Campaign

Shoppoint has launched the Billion Receipts Initiative, a nationwide programme aimed at digitising one billion offline consumer receipts and building what it described as Nigeria’s first data refinery for the retail economy.

The initiative, scheduled to commence formally in June 2026, is designed as an open-ended national mission with continuous shopper participation and brand-sponsored campaigns throughout the programme.

Under the initiative, the company announced a ₦10m prize for the shopper who uploads the one billionth receipt, alongside additional cashback rewards and incentive programmes for participating users across various milestones.

According to the company, the programme seeks to address longstanding gaps in visibility within Nigeria’s largely offline consumer economy, where transaction data remains fragmented across retailers, informal markets and physical receipts that are often discarded.

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Shoppoint stated that the initiative would aggregate and verify offline retail transaction data to improve access to consumer spending insights for businesses, researchers and policymakers.

The company disclosed that it has already verified over 10 million receipts through its application since launching operations in 2023.

Founder and Chief Executive Officer of Shoppoint, Kessiena Majemite, said the initiative was designed to map Nigeria’s offline economy and create a real-time view of consumer spending patterns.

“Nigeria’s everyday economy lives offline. It moves through cash, neighborhood stores, open-market stalls, and millions of moments that never make it into any data system. That entire layer is trapped in silos, invisible to the consumer brands selling into it and to anyone trying to understand it,” Majemite said.

He added, “The Billion Receipts Initiative is how we map it, together. We are building the data refinery for Nigeria’s offline retail economy, and the shoppers who power it are the ones we are paying.”

According to him, every shopper who scans a receipt contributes to building a verified view of consumer purchasing behaviour, while brands gain access to more accurate market intelligence and direct engagement opportunities with customers.

The programme will operate across eight participation levels, with winning receipts selected at different milestones as the national receipt counter progresses toward one billion verified submissions.

The company stated that additional brand-sponsored campaigns would run simultaneously, with participating Fast-Moving Consumer Goods companies and retailers funding promotions tied to specific products, stores and categories.

Eligible receipts will include purchases from supermarkets, pharmacies, restaurants, filling stations, fashion retailers and other sectors of the consumer economy.

The initiative will also accept printed retailer receipts, point-of-sale receipts and in-app purchase receipts submitted through the platform, with all entries undergoing real-time verification.

Points earned through participation and promotional activities will be converted into cashback rewards credited to users through the app.

Shoppoint said full programme guidelines, participation rules and the live receipt counter would be made available through its dedicated campaign platform.

The company compared the initiative to the business model pioneered in the United States by Fetch Rewards, which built a large-scale rewards ecosystem around receipt-based consumer data collection.

According to Shoppoint, its infrastructure has been specifically adapted for emerging markets and the realities of African retail systems where a significant share of transactions still occurs offline.

The company stated that the initiative could provide consumer goods manufacturers and retailers with a new source of demand intelligence based on verified purchase activity rather than traditional distributor or panel-based reporting systems.

It added that the programme could improve retail trade visibility, increase customer loyalty and support more targeted consumer engagement strategies for participating brands.

Beyond the commercial objectives, Shoppoint said the aggregated dataset would also serve as a public-interest resource capable of improving understanding of Nigerian consumer behaviour.

The company noted that the data would be anonymised and based on opt-in participation, allowing researchers, institutions and policymakers to gain broader insights into spending patterns and retail activity across the country.

Shoppoint described the programme as an ongoing national mission rather than a short-term promotional campaign, adding that participation would remain open to shoppers and corporate partners across Nigeria throughout the duration of the initiative.

The company also announced plans for awareness campaigns, community ambassador programmes and ongoing partner onboarding ahead of the official launch in June.

Industry observers said the initiative reflects growing interest in data-driven retail intelligence and digital consumer engagement strategies within Nigeria’s evolving commerce ecosystem.

The programme also highlights increasing efforts by technology companies to formalise and digitise transaction activity within the informal and offline segments of the economy.

Analysts noted that broader access to verified retail transaction data could improve market forecasting, product distribution planning and business decision-making for manufacturers and retailers operating in Nigeria’s consumer market.

The initiative comes amid rising competition among technology-driven loyalty and rewards platforms seeking to capture consumer spending data and expand digital participation in Africa’s retail economy.