FirstBank, Visa Launch New Cards to Deepen Cashless Payments

First Bank of Nigeria Limited has introduced the Visa Signature Card and the Naira Visa Debit Card as part of efforts to strengthen digital payment adoption and support Nigeria’s cashless economy drive.

The products were unveiled during an event held at the bank’s headquarters in Lagos in partnership with Visa.

The Visa Signature Card is targeted at affluent customers and offers global travel privileges, lifestyle benefits, and exclusive merchant offers, while the Naira Visa Debit Card is designed to provide affordable and seamless payment solutions for everyday users.

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According to the bank, the Naira Visa Debit Card, which costs N1,000, can be used across ATMs, Point-of-Sale terminals, and online payment platforms for both local and international transactions.

The lender stated that the dual launch reflects its strategy of delivering tailored financial solutions to different customer segments while promoting financial inclusion and digital payment adoption.

Speaking during the launch, Group Executive, eBusiness and Retail Products at FirstBank, Chuma Ezirim, said the new products were designed to simplify transactions and improve customer experience.

“Everyday transactions should be simple, secure, and rewarding. The Naira Visa Debit Card makes life easier for our customers, whether paying for groceries, settling bills, or shopping online,” he said.

Ezirim noted that the initiative aligns with efforts to encourage the transition from cash-based transactions to electronic payments while improving financial access across communities.

He added that the products were created to provide value to customers and reinforce the bank’s position in the digital banking space.

According to him, the Visa Signature Card was developed to meet the needs of premium customers seeking enhanced lifestyle experiences, global connectivity, and exclusive privileges.

Vice President and Cluster Head, West Africa at Visa, Andrew Uaboi, stated that the Naira Visa Debit Card would improve access to electronic payments for Nigerian consumers and strengthen the broader payment ecosystem.

“The Naira Visa Debit Card extends reliable electronic payment access to everyday Nigerian consumers, and this in addition to the cards in our portfolio continues to demonstrate what a truly comprehensive card portfolio looks like for the Nigerian market,” he said.

Both organisations stated that the products align with the increasing demand for secure and seamless digital payment channels among Nigerian consumers.

FirstBank disclosed that its Visa portfolio already serves millions of customers through products including Visa Infinite, Visa Gold, Naira Credit, and Visa Prepaid cards.

The bank explained that the introduction of the Visa Signature Card creates an additional tier within its offerings, specifically designed for high-net-worth customers seeking international benefits and premium services.

It also stated that the Naira Visa Debit Card was developed to ensure wider access to electronic payments for the general public.

According to the bank, the products reflect evolving customer lifestyles and increasing demand for digital banking solutions that combine convenience, security, and accessibility.

Ezirim added that the cards would support the bank’s broader strategy of delivering seamless digital experiences and maintaining leadership within Nigeria’s financial services industry.

The launch further reinforces FirstBank’s push to strengthen digital payment infrastructure while supporting the Federal Government’s financial inclusion and cashless economy objectives.