First Bank Rebrands as First HoldCo Plc, Unveils New Corporate Identity

First Bank Holding Company (FBN Holding) has rebranded as First HoldCo Plc (FirstHoldCo), signaling a strategic evolution in its corporate structure.

The rebranding was officially reflected on the Nigerian Exchange (NGX), where its ticker symbol has changed from FBNH to FirstHoldCo.

Repositioning for Growth

The financial institution has emphasized the need for a unified identity across its Nigerian and international subsidiaries.

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In an official statement, the company noted, “FirstBank, FirstHoldCo Plc will retain First Bank Nigeria Limited as its flagship brand while adopting new, unified names for its other subsidiaries in Asset Management, Capital Markets, Securities, Trusteeship, and Insurance Brokerage.”

Group Managing Director Wale Oyedeji described the transition as “a significant shift toward future growth and innovation.”

“We have rebranded, and the transition to FirstHoldCo Plc marks a defining moment in our history as we embark on a bold path toward the future.”

He further stated, “This rebranding is more than a name change—it reaffirms our vision and commitment to providing world-class financial solutions to our stakeholders.”

New Headquarters to Enhance Corporate Presence

As part of its transformation, First Bank has unveiled plans for a 43-story headquarters in Eko Atlantic City. Designed to be an environmentally sustainable, green-certified structure, the new facility is expected to reinforce the company’s leadership in Nigeria’s financial sector.

“This transformative project underscores our commitment to excellence, innovation, and customer satisfaction,” the company stated.