Heirs Insurance, United Capital Plc target women with wellness–finance push

By: Amarachi Okonkwo 

Heirs Insurance Group and United Capital Plc have deepened their push into women-focused financial inclusion with a hybrid wellness and finance event aimed at bridging the gap between personal well-being and wealth creation.

The two firms recently hosted the “Yoga and Money Meet Up” in Lagos, bringing together professional women, entrepreneurs, and investors for a curated experience that blended guided yoga sessions with practical financial education. 

The initiative reflects a growing trend among financial institutions to position wellness and financial literacy as interconnected pillars of long-term prosperity.

Speaking at the event, Chief Marketing Officer of Heirs Insurance Group, Ifesinachi Okoli-Okpagu, said the programme was designed to reframe how women approach both self-care and financial security.

“Self-care is not just about indulgence; it is about making deliberate choices that safeguard one’s physical, mental, and financial well-being. 

Insurance plays a critical role in that equation,” she said. “For many women balancing careers, businesses, and family responsibilities, the real challenge lies in protecting assets while managing life’s competing demands.”

As part of the engagement, the insurer showcased its HerMotor insurance plan, a product tailored to female motorists. The offering provides comprehensive coverage against risks such as accidents, fire, and theft, alongside 24/7 roadside assistance designed specifically for women. 

The product is delivered in partnership with AA Rescue and includes a rewards programme that gives policyholders access to lifestyle benefits such as spa and wellness discounts.

On the investment side, Managing Director of United Capital Asset Management, Odiri Oginni, said the collaboration underscores a shared strategy to expand financial participation among women.

“Empowerment is at the core of what we do. By co-creating initiatives that directly address the financial realities facing Nigerian women, we are reinforcing our commitment to helping them build sustainable wealth,” he said. 

“Financial independence and personal wellness are deeply interconnected, and this informed the creation of our Wealth for Women Fund.”

The fund, according to the firm, is designed to provide accessible investment opportunities for women seeking long-term financial security, particularly in an environment where inflationary pressures and economic uncertainty continue to erode disposable income.

The event also highlights a broader strategic shift by financial services providers toward lifestyle-driven engagement models, particularly for underserved segments. By combining experiential wellness with financial advisory, both firms aim to drive deeper customer engagement while promoting financial literacy.

Heirs Insurance Group, a subsidiary of Heirs Holdings, continues to expand its retail footprint through digital channels and tailored products targeting specific demographics. 

Meanwhile, United Capital Plc has strengthened its pan-African presence with operations in Nigeria, Ghana, and Côte d’Ivoire, leveraging technology platforms such as InvestNow to scale retail investment participation.

The companies said the Yoga and Money Meet Up aligns with their broader vision of making financial services more inclusive, particularly for women, who remain underrepresented in formal investment and insurance markets despite their growing economic influence.

Analysts note that such targeted initiatives could play a key role in unlocking new customer segments while addressing structural gaps in financial awareness and protection across Nigeria’s evolving consumer landscape.