Apple’s “Campos” AI Chatbot Set to Replace Siri in Major Overhaul

Apple is gearing up for one of the most significant changes to its artificial intelligence strategy in years. The tech giant plans to replace Siri with a fully integrated AI chatbot, codenamed “Campos,” which will be built directly into iPhones, iPads, and Macs later this year. The move signals Apple’s intent to compete more aggressively with established AI platforms like OpenAI’s ChatGPT and Google’s Gemini.

Unlike the current Siri experience, which primarily functions as a voice assistant, Campos will support both voice and text interactions, behaving more like modern conversational AI systems. According to reports from Bloomberg, the new assistant will be capable of answering complex questions, executing tasks, interacting naturally with users, and performing context-aware actions. This upgrade is expected to be a key feature in the upcoming iOS 27, iPadOS 27, and macOS 27 updates.

What makes Campos particularly noteworthy is Apple’s decision to power it using a custom version of Google’s Gemini AI. Historically, Apple has avoided reliance on competitors’ technologies, opting instead for in-house development. This partnership underscores the urgency for Apple to close the gap in AI capabilities, as Siri has often lagged behind rival assistants in intelligence and responsiveness.

Apple aims to leverage Campos’ deep integration across its ecosystem to provide a more seamless and contextually aware experience than standalone AI apps can offer. The assistant is expected to interact with core apps such as Mail, Photos, Notes, and Safari, allowing users to summarise documents, manage content, generate drafts, and even receive action recommendations based on what’s displayed on screen. For instance, Campos could read an email thread, extract key points, and suggest replies, or analyse a photo library and highlight important memories or trends.

Privacy remains a central pillar of Apple’s strategy. Sources indicate that Campos will operate with Apple’s strict privacy safeguards, processing sensitive information on-device wherever possible and minimising the sharing of personal data. This focus is intended to reassure users concerned about AI systems accessing their personal information, differentiating Apple’s approach from other tech companies that rely heavily on cloud-based AI processing.

The redesign reflects Apple’s broader ambition to position itself as a leader in AI while maintaining control over the user experience and ecosystem. By integrating Campos natively into iOS, iPadOS, and macOS, Apple can offer AI capabilities that are not only intelligent but also contextually aware, personalized, and fully aligned with the operating system’s features.

Analysts suggest this move is critical for Apple to remain competitive in a rapidly evolving AI landscape. While Siri has traditionally been a convenient assistant for basic tasks like setting reminders or answering questions, its limitations have become increasingly visible compared to the advanced capabilities offered by rivals such as ChatGPT and Gemini. Campos represents Apple’s attempt to close this gap, combining advanced AI with the company’s hallmark focus on privacy, integration, and user experience.

With Campos set to debut later this year, Apple users can expect a far more capable, intelligent, and proactive digital assistant, marking a new era in the company’s approach to AI-driven productivity and interaction.