Europe Embraces Nigerian Style: A New Era for African Designers

European markets are showing growing interest in Nigerian fashion and textiles, according to the Central Eastern European and West African Business Association (CEEWABA).

Speaking at the Afro-EU Garment Innovation and Sustainability Summit in Lagos on Thursday, CEEWABA President Michael Dada said the initiative is aimed at creating access for Nigerian and African brands to penetrate Europe.

“This programme is part of our fashion and technology initiatives. We want to encourage African fashion to enter Europe and ensure that Nigerian brands have a strong foothold in the market,” Dada said.

He explained that CEEWABA is collaborating with international partners to provide advanced training for Nigerian designers, boosting creativity and raising competitiveness to meet international standards.

Also addressing the summit, Bukola Ajayi, President of Women in Fashion Tech, urged the government to curb the influx of imported ready-made garments, warning that unchecked importation undermines local designers.

“We must protect our heritage, our forefathers’ work, and the creativity of African culture. Fashion is not just business; it is identity,” Ajayi stressed. She also called for revised funding programmes for women entrepreneurs, noting that many are still burdened by debts from pandemic-era loans.

Representing the Lagos State Government, Trade and Investment Commissioner Folashade Medebem emphasized Lagos’ growing reputation as a hub for African creativity. She highlighted the city’s designers and innovators as key drivers of global recognition for African fashion.

UN Women’s Nigeria and ECOWAS Representative, Beatrice Eyong, added that investing in women in the creative industry has the potential to significantly transform Nigeria’s economy, noting, “If Nigeria prospers, Africa will also prosper.”