Ghana Demands DStv Price Slash or Risk Suspension

Ghanaian authorities have ordered a 30% reduction in subscription prices for DStv, warning the broadcasting provider to comply by August 7 or face suspension of its operating license.

The government argued that the current pricing is unjustifiable, especially in light of recent gains by the Ghanaian cedi, which has appreciated by 40% against the U.S. dollar this year. The Communications Minister criticized a 15% price increase implemented in April, describing it as unfair to consumers given the improved exchange rate environment.

During negotiations, the pay-TV company reportedly proposed to freeze current prices and temporarily stop repatriating earnings to its headquarters. However, officials rejected the proposal, demanding actual price reductions.

Authorities pointed out stark pricing disparities across African markets, noting that subscribers in Ghana pay as much as $83 for a premium package, while viewers in Nigeria access the same content for just $29.

In response, the company argued that reducing fees as demanded is not viable, citing operational challenges and the need to maintain service quality.

In Nigeria, the company is embroiled in a separate legal tussle over recent price hikes. The country’s consumer protection agency has initiated legal action following a series of subscription increases in March, which saw prices jump by as much as 25% for some DStv and GOtv plans.

Despite regulatory warnings, the company implemented the new pricing, prompting court proceedings now underway at the Abuja Court of Appeal. Authorities are probing alleged violations of consumer protection laws and potential abuse of market dominance.