First HoldCo Plc: Rebranding for a New Era

FBN Holdings Plc has officially rebranded to First HoldCo Plc (FirstHoldCo), a change that will be reflected across all its subsidiaries.

This decision was proposed at the company’s 12th Annual General Meeting (AGM) on November 14, 2024.

In a disclosure published on the Nigerian Exchange (NGX) on February 13, 2025, and signed by Secretary Adewale L.O. Arogundade, the group confirmed its transition to First HoldCo Plc.

According to the disclosure, the transformation aims to redefine First HoldCo Plc’s identity, unify its various subsidiaries, and strengthen its longstanding heritage.

“The new name reflects a forward-looking vision rooted in a timeless legacy of trust, resilience, innovation, and exceptional service delivery,” the disclosure states.

As part of the transition, First HoldCo Plc’s rebranding includes retaining the First Bank Nigeria Limited for the flagship business and adopting new, unified names for its other subsidiaries in the Asset Management, Capital Markets, Securities, Trusteeship, and Insurance Brokerage sectors.

Once the necessary regulatory approvals are obtained, FirstHoldCo plans to implement this name change throughout the group.

Comments from Leadership

Group Managing Director Wale Oyedeji described the rebranding as a pivotal moment in First HoldCo Plc’s history, setting a bold course for the future.

He emphasized that the transition represents a renewal of the company’s purpose and its commitment to delivering world-class financial solutions.

Oyedeji further explained that the rebranding will unify the company’s identity across subsidiaries and regions, thereby strengthening its leadership position in Africa and sustaining its global presence.

“Locally, First HoldCo’s unified brand structure will enhance operational synergies and improve the clarity of our offerings, enabling the company to provide tailored solutions for businesses and individuals in Nigeria,” he stated.

On an international scale, he added, “It positions the Group as a formidable organization, ensuring that we leverage opportunities in global markets to reinforce our role as a trusted partner in financial services.”