Institute of Brand Management Announces 2025 Membership Program

The Membership Directorate of the Institute of Brand Management of Nigeria (IBMN) has announced the Direct Membership Action Learning Program for 2025.

This program leads to membership in the category of Associate (AIBM) and offers participants the opportunity to attain higher membership grades based on their qualifications and years of experience. At the end of the program, participants will receive certificates of membership and participation.

The program is designed for individuals holding titles such as Brand Managers/Officers, Brand Communication Officers, Brand Development Officers, Brand Equity Managers, and representatives from Brand Consulting Firms, Manufacturers, and Service Providers.

The objectives of the program include identifying the concept, roles, and values of Brand Management in today’s competitive and dynamic environment, exploring important issues in planning, implementing, and evaluating brand strategies, providing appropriate concepts, theories, models, and tools for better brand decision-making, applying brand management principles to the analysis, planning, and implementation of policies designed to achieve organizational goals, and relating the knowledge gained about brand management to specific situations such as case studies in both national and international contexts.

The program is open to holders of at least a first degree from any discipline with a minimum of one year of experience or those who are self-employed. It is also suitable for executives who want to develop their careers in brand management and branding, executives interested in understanding basic branding principles and their application, managers and analysts concerned with the effects of their day-to-day marketing decisions on brand performance, senior executives concerned with the long-term prosperity of their brand franchise and product or service portfolios, and all marketers interested in new ideas with implications for brand strategy and tactics.

TRAINING FROMAT
A highly interactive Two-day Training with a strong emphasis on practical
exercises and Case-studies covering, following areas.
Module 1– Fundamental of Brand Management
Module 1– Brand Communication Principle & Practice
Module 3- Business to Business Branding
Module 4– Service Branding
Module 5- Technology (Internet Branding)
Module 6- Strategic Brand Management
Module 7- Global Brand Management
Module 8- Brand Communication Management
Module 9- Design Management
Module 10- Brand Leadership Concept and Practice
Module 11- Nation & Place/Event and Trade Branding

COURSE SCHEDULE: LAGOS VERSION: Date 15 th -16 th
February 2025
Venue: Unilag Conference Centre (Quest House)
COURSE SCHEDULE: ABUJA VERSION: Date 22 nd -23 rd February 2025
Venue: Nicon Luxury Abuja
COURSE FEE= 155, 500, covering tuition, study material, certificate of
participation and induction Ceremony
Payment details: IBMN 1020171378 UBA

Note: Join the next induction coming up on the 28 February
2025, at Oriental Hotel, Lagos Nigeria.

Participants are also invited to join the next induction ceremony on February 28, 2025, at Oriental Hotel, Lagos, Nigeria.