“Flour Mills Revitalizes Honeywell Brand to Meet Evolving Consumer Needs”

Flour Mills of Nigeria Plc (FMN), a leading food and agro-allied company in Nigeria, has announced the relaunch of Honeywell, one of Nigeria’s most beloved brands.

This significant event, held in Lagos, introduced Honeywell’s refreshed identity, which includes vibrant new packaging, enhanced product quality, and a renewed focus on meeting the evolving needs of consumers.

With a rich heritage spanning decades, Honeywell has been synonymous with quality and trust. Its product portfolio includes Noodles, Pasta (Macaroni and Spaghetti), as well as ball food items like Semolina and Wheat. The relaunch represents a bold leap forward, blending tradition with innovation to serve modern Nigerian families.

Devlin Hainsworth, Managing Director of FMN’s Food Division, emphasized, “This relaunch marks a strategic transformation for Honeywell. In recent years, we’ve concentrated on improving the quality of Honeywell Pasta and Noodles. Honeywell Semolina and Wholewheat maintain the highest quality standards. We’ve also expanded the brand’s availability through a more extensive distribution network and invested heavily in marketing. Whether through Bambalya for Noodles, Strands of Happiness for Pasta, or the same great taste of Semolina now in larger packs at the same price, Honeywell is a well-loved brand, and we’ve shown it some love. The new brand identity is the next logical step in our journey to bring Honeywell’s products back to Nigerian families, continuing everything it stands for.”

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The new packaging is a vibrant reflection of Nigeria’s rich culture and the brand’s long-standing legacy. Along with improvements in nutritional value and taste, the updated products are designed to enhance the everyday lives of families across the country.

“Honeywell’s relaunch goes beyond a simple visual update; it’s a movement. Our mission is to bring happiness to Nigerian homes through our products, and with the enhanced quality, we are excited to reintroduce the brand to our consumers,” said Ilyas Kazeem, Marketing Director. “Through creative marketing campaigns, in-store promotions, and digital engagement, we’re inviting Nigerians to rediscover the brand they know and love.”

The relaunch also brings exciting opportunities for consumer engagement, including online contests and on-ground activations. Through these initiatives and multiple outreach channels, Flour Mills of Nigeria aims to ensure that every Nigerian feels connected to the Honeywell story.